Leadership Team
Chief Executive Officer
Chief Operations Officer
Chief Marketing Officer
Advisory Councils
Lee Assoulin
Council Chair
"Member since 2016. I got started on Amazon by mistake. I bought equity in a company with all the money, launched the website and sales trickled in slowly. Then I started selling on Amazon and boom went the dynamite. Sold my equity 4 years ago and have been doing Amazon Agency work ever since, working with some major brands. I'm as good as the people I work with."
Alex Chiru
Member Since 2018
"I started my first Amazon brand back in the Wild West days of 2013. Since then, I’ve exited four brands and had my hands in the development of 12 more. Over the years, I’ve honed my skills in Conversion Rate Optimization (CRO) and Search Engine Optimization (SEO), always aiming to help as many people as I can along the way."
Étienne Ameil
Member since 2020
"I don't consider myself just an "Amazon seller", but an entrepreneur who chose ecom and Amazon as my 1st channel. I would say I am good at: learning quickly, connecting people, "raising the bar" and sharing beers."
Tracy Lin
Member since 2024
"Own two brands in Women's Fashion on Amazon, selling in about 20 international markets. Started my entrepreneurship journey around 2019 and never looked back. Constantly juggling between business, kids, and community projects."
Fabio Gullo
Member since 2023
"I started my Amazon business in 2018, but it's always been a side hustle, on top of a corporate job in tech. I was just bored about my 9 to 5 job and I ended up with a 7-figure business.I am good at data analytics, PPC and automation. I use those skills to automate most of my business operations."
Jacob Heinz
Member since 2018
"Started my first Amazon brand in 2015, joined MDS SoCal in 2017, and have since built and exited three e-commerce companies. Today I run reMKTR—an Amazon DSP agency born from an MDS partnership—where we turn data, tech, and nine years of seller experience into ad performance that scales brands."
Alex Yale
Member since 2024
"Former META and Thrasio portfolio company (Angry Orange) General Manager. I went out on my own in 2023 started one eComm business and bought a 2nd shortly thereafter. I'm great at listing optimization, omni-channel strategy (3P marketplace, retail, etc)., building relationships, and operations."
Luis Fonseca
Member since 2023
"I used to play football at Michigan State, and that experience taught me a lot about resilience, tenacity, and dealing with adversity. These qualities have served me well in my business journey. After working in corporate for many years and helping clients grow their businesses, I finally decided to take the leap and start my own business in 2020. It's been an incredible journey so far, full of challenges and rewards."
Partners Team
Anita Petrov
Director of Partnerships
Iliana Panagiotakakou
Partnership Coordinator
Shiann Ranabahu
Partners Sales Executive
Juancho Tupas
Administrative Assistant
Marketing Team
James Young
Brand Director
Doina Chilat
Content Manager
Ion Nederita
Web Designer
Community Team
Brian Williams
Director of Community
Sashani Piyasena
Membership Growth Manager
Tina Jereza
Memberships VA
Belen Gallardo
Community Associate
Brynne Lindquist
Community VA
Events Team
Courtney Lee
Event Director
Ma. Fernanda Argüelles
Events Manager
Kat Ibo
Events VA
Programs Team
Debbie Macías
Programs Chapter Coordinator
Rom Guartan
Program Administrator
Operations Team
Josefina Marbán
Financial Controller
Alejandro Gonzalez
Technology Project Manager
